He’s God a brand new gig.
Scott-Vincent Borba, the co-founder of e.l.f. Cosmetics has ditched the multimillion-dollar excessive lifetime of hobnobbing with the recent likes of Paris Hilton and Kim Kardashian to pursue priesthood.
Donating his whole fortune — together with money, vehicles and a soft California seaside home — to charity, the “Father” to-be denounced his lavish way of life after having a come-to-Jesus second at an business social gathering.
It’s a profession shift of Prodigal Son proportions.
Borba, 52, might be ordained as a Catholic priest in his hometown of Visalia, Calif., by the Diocese of Fresno on Might 23, lastly answering the decision of clergy after ignoring it for many years to construct his magnificence empire with an estimated net worth of $3 billion.
“I used to be a poster boy for luxurious dwelling,” Borba confessed to ABC7 of his hedonistic habits as a head honcho at e.l.f. An acronym for “Eyes Lips Face,” it’s a cruelty-free make-up imprint he co-created with father and son Alan and Joseph Shamah in 2004.
The model rose to renown in the course of the 2010s, reaching $100 million in gross sales by 2014, per Forbes.
And Borba, a former esthetician to A-listers reminiscent of actress Mila Kunis, who he as soon as gave a $7,000 diamond facial, feasted on the fruits of its success till leaving e.l.f. in 2019 — lengthy earlier than Hailey Bieber offered her Rhode label to the corporate for $1 billion in 2025.
Now a deacon and seminarian at St. Patrick’s Seminary in Menlo Park, Calif., the reformed reveler resides in a small room with nothing greater than a crucifix as wall décor.
The Publish has reached out to St. Patrick’s Seminary for remark.
“My life has been culled right down to the naked minimal,” stated Borba, admitting, nonetheless, “I’ve by no means been happier in my life.”
That unprecedented pleasure got here after being struck with a sudden sense of distress.
“I used to be at a celebration and I used to be very, very sad,” Borba told OSV News. “I simply felt like I used to be empty and I used to be empty. I used to be exhausted. I used to be burning the candle on each ends.”
The burnout led him to wish.
“I stated, ‘God, if that is life, the place all you do is figure and social gathering and try this another time and die, then this isn’t the life that I believe that you’ve got made for me. However I can solely change in the event you assist me,’” he stated. “I stated, ‘Assist me … I don’t wish to do that [anymore].’”
Following his plea of contrition, Borba, then in his 40s, felt satisfied to forgo his worldly items — however he didn’t allow them to go and not using a little resistance.
“God known as me to surrender all the things, and I assumed that meant simply my vehicles,” he laughed. “So I had an Aston Martin convertible, and I stated, ‘All proper, Lord, I’m gonna promote this automobile, give the cash to charity, after which use another cash to get myself a truck.’”
However that wasn’t ok for the Man Upstairs, remembered Borba. “He stated, ‘Give all of it up.’”
Borba obeyed.
It was an act of whole submission that got here after years of doing issues his personal method.
He had beforehand turned a deaf ear to the Lord’s voice within the third grade, when his mom prompt he develop as much as turn into a priest.
“At Mass, she requested me to lookup on the altar, and if I needed to be the person within the robes,” Borba stated. “Whoever the priest was, his robes at that second had been shimmering like glitter… And I knew God was putting on my coronary heart to turn into a priest.”
Unwilling to desert his personal profession plans on the time, Borba went on to school earlier than transferring to Los Angeles to make it large on this planet of glam. However he believes Mary, the Mom of God, has guided him again to the church.
“I requested Mary to stick with me, to maintain me and to carry me all through my whole life,” Borba stated he prayed as a baby, acknowledging that his petition had come to fruition.
“I do know that our Blessed Mom has introduced me into this vocation due to her love for me and for her Son.”
