Actress Sydney Sweeney rang the opening bell on the New York Inventory Change on Monday alongside American Eagle Outfitters Chairman and CEO Jay Schottenstein.
Sweeney was additionally joined by different executives from the retailer as she signed a guide on the buying and selling flooring.
The actress partnered with American Eagle in 2025 for an promoting marketing campaign that drew important consideration on-line.
Sweeney wore denims and a light-weight blue denim jacket on the NYSE, an obvious nod to the “Sydney Sweeney Has Great Jeans” slogan that was launched final summer season.
The broadly mentioned marketing campaign drew criticism, with some detractors arguing that its wordplay blurred the road between trend advertising and references to genetic traits.
“Genes are handed down from dad and mom to offspring, typically figuring out traits like hair colour, persona, and even eye colour,” the “Euphoria” star stated within the video. “My denims are blue.”
President Donald Trump defended Sweeney in a Fact Social put up, saying partly, “Sydney Sweeney, a registered Republican, has the ‘HOTTEST’ advert on the market. It’s for American Eagle, and the denims are ‘flying off the cabinets.’ Go get ‘em Sydney!”
American Eagle also responded to the backlash, writing on social media that the advert “is and all the time was concerning the denims.”
“Her denims. Her story. We’ll proceed to have fun how everybody wears their AE denims with confidence, their method,” the corporate stated.
“Nice denims look good on everybody.”
