Vogue took a backseat to fame within the Metropolis of Mild this fall.
Paris vogue week’s spring/summer season 2026 reveals wrap Tuesday, Oct. 7, after 9 jam-packed days of couture, chaos and superstar cameos — however this yr, it wasn’t the clothes turning heads.
Final yr, Rick Owens’ sci-fi balaclavas, Dior’s archer Grecian sneaker-goddesses and Miu Miu’s delightfully raveled bandage stylish dominated the runways and inspired trends on social media.
This time? The true present was within the seats.
It’s the battle of celebs versus couture — and this season, the celebs stole the present.
Paris, Milan, Manhattan — similar circus, completely different tent
Throughout vogue month — from New York to Milan to Paris — followers could also be struggling to call a single standout look.
The highlight has shifted from hemlines to headliners, with A-listers within the entrance row stealing extra thunder than the fashions strutting previous them.
The flashes, in fact, had been blinding — however not for the garments.
Zendaya memorably shimmered in a bow-bedecked metallic mini coat costume at Louis Vuitton.
Kylie Jenner sultrily turned Miu Miu into her personal lace-clad circus. (Bear in mind when Karl Lagerfeld’s strut may outshine the Kardashians? Now the Kardashians strut previous the runway.)
And in essentially the most meta moment of vogue month, Meryl Streep confirmed as much as Dolce & Gabbana in full “Satan Wears Prada 2” mode — alongside co-star Stanley Tucci — to face off with the real Anna Wintour in Milan.
Gone are the times when Hubert de Givenchy was as well-known as Audrey Hepburn, or Karl Lagerfeld stalked the runway in his flirty, little black gloves.
It’s a testomony to how the ability dynamic is shifting.
As of late, it’s not concerning the garments — it’s about who’s paid to take a seat in them.
Booty shorts and large names steal Saint Laurent’s shine
At Yves Saint Laurent’s Spring 2026 present beneath the glow of the Eiffel Tower, few may recall precisely what Anthony Vaccarello despatched down the runway — however everybody remembered the entrance row.
Hailey Bieber, Zoë Kravitz and Charli XCX stole the highlight, ditching pants for frilly, fairy-core “booty shorts” so candy they may offer you a cavity.
And since they wore them, count on each sidewalk to show right into a cheeky runway quickly.
Balenciaga turns into Anne Hathaway and Meghan Markle’s runway
Anne Hathaway turned heads at Balenciaga’s Spring 2026 present in a customized high-low graphic tee with a floor-length again that was impressed by the gathering — not that anybody may let you know what was truly on the runway.
Meghan Markle additionally made her Paris Vogue Week debut at Balenciaga, swanning in sporting a white cape over silky trousers — and identical to that, the catwalk grew to become an afterthought.
The designers, poor issues, are merely attempting to maintain up.
Demna Gvasalia’s extremely anticipated premiere at Gucci — sure, the boy surprise who left Balenciaga for the Italian powerhouse — was imagined to be the tectonic shift of Milan.
Designers play catch-up
Gvasalia debuted his first assortment with a brief movie, “The Tiger,” a classy however finally self-aware nod to the “Home of Gucci” drama.
Whereas the gathering showcased his subversive aesthetic and promised glamorous household values for the model, the dialog shifted towards the steamy, dreamy glitterati.
Gucci’s market dominance was largely pushed by strategic superstar appointments, with Okay-pop ambassador Jin of BTS single-handedly producing huge media worth and model mentions on-line.
Give us a waxed chest and a BTS singer in a low-cut shirt, and all bets are off.
The way forward for vogue: fame first, designs second?
Rumor has it Sydney Sweeney is dipping her toes into lingerie, reportedly with backing from a Bezos-linked investor, in response to US Weekly.
Celeb launches are nothing new for the Kardashians or Jenners, however Sweeney — nonetheless rising within the A-list ranks — is a gutsy decide for the lingerie world.
Proudly owning a celebrity-backed model is a complete completely different sport than merely lending your face to an present label, just like the current GAP marketing campaign with Okay-pop lady group KATSEYE or the upcoming GapStudio collab starring Gwyneth Paltrow and her daughter, Apple Martin.
It appears the way forward for vogue could belong to celebrities as family names — with designers forged as supporting gamers you’ll be able to’t fairly title however can’t overlook.
