The rollout of Nike’s collaboration with Kim Kardashian’s shapewear brand Skims will miss its goal to launch this spring due to manufacturing delays, in line with a report.
NikeSkims, the joint model that was introduced in February with the intention of promoting coaching footwear, attire and equipment within the ultra-competitive girls’s activewear market, will launch its first assortment someday later this 12 months — although a agency launch knowledge stays unsure, individuals accustomed to the matter instructed Bloomberg News.
“We anticipated the primary ‘complete assortment’ can be accessible through the quarter that resulted in Could,” Nike CEO Elliott Hill instructed buyers just some months in the past.
However that timeline has quietly slipped.
The holdup stems from manufacturing points, sources instructed Bloomberg Information, although Nike continues to be aiming to launch the gathering earlier than year-end.
The delay has left keen buyers ready for a glimpse of the inaugural merchandise, which stay underneath wraps — with no affirmation but on whether or not there shall be a preview or teaser drop earlier than the complete launch.
Regardless of the lag, each firms are deeply invested within the three way partnership.
Nike is banking on the star energy of Kardashian — entrepreneur, actuality TV icon, and social media juggernaut — to revitalize its girls’s enterprise and reassert cultural relevance amid slowing development.
For Skims, the partnership with the world’s largest athletic model may catapult it past underwear and shapewear and set up a foothold within the aggressive activewear house.
Nike, which unveiled the collaboration in February after greater than a 12 months of secrecy, has constructed a devoted staff to supervise the model.
The division consists of workers from each Nike and Skims, together with newly employed designers nonetheless being introduced onboard. The enterprise is anticipated to provide a line of coaching gear, together with sneakers, clothes, and equipment.
The collaboration comes at a important time for the sportswear large.
Shares of Nike have tumbled greater than 20% for the reason that begin of the 12 months, whereas the broader S&P 500 index has climbed 2%.
Traders shall be paying shut consideration for updates when Nike declares its fourth-quarter earnings on June 26.
Hill, who returned from retirement final 12 months to guide the corporate, has emphasised the significance of energizing Nike’s girls’s division as a part of a larger turnaround strategy.
The NikeSkims partnership, he instructed shareholders in March, would ship a “complete assortment” that would reignite momentum.
Whereas the timeline has slipped, expectations stay sky-high.
The worldwide launch continues to be deliberate for 2026, and insiders say the businesses are decided to get the small print proper — even when which means making followers wait somewhat longer.
The Publish has sought remark from Skims and Nike.
