Pizza Hut rolled out a brand new menu possibility Tuesday that serves up particular person slices for the primary time within the fast-food firm’s 64-year historical past.
The brand new Pizza Hut Melts cram a alternative of toppings and cheese between two slices of its Skinny N’ Crispy crust.
The “fast savory snack, lunch, or on-the-go dinner” is offered at choose shops for $6.99. The Yum Manufacturers-owned chain, based in Wichita, Kan., in 1958, has greater than 6,000 areas within the US — with practically 300 in New York.
“We wish to say – pizza is for WE, Melts are for ME,” stated Lindsay Morgan, the chief advertising and marketing officer at Pizza Hut. “Generally you need the scrumptious style of pizza all for your self with out having to order and share a whole pie.”
Pizza Hut hopes its newest addition will assist in its battle with rivals like Domino’s and Little Caesars. The corporate reported a 3% lack of international gross sales in its most up-to-date quarter, as in comparison with the identical time final 12 months.
As a part of the rollout, the fast-food big will award $100 to pick out on-line prospects who signal an “MDA” — Melts Disclosure Settlement — a promise to not present photographs of the slice on social platforms as a result of “Melts are usually not for sharing.”
The Melts can be found in 4 totally different choices — pepperoni lover’s served with marinara dipping sauce, buffalo hen served with buffalo and ranch dipping sauce, hen bacon parmesan with ranch sauce on the facet and meat lover’s with marinara sauce.
The pizza chain failed in a earlier effort to faucet the person slices market when it examined the waters in 2014 at a couple of areas.
Shares of Yum Manufacturers, which additionally owns KFC and Taco Bell, had been up about 1%, at $111, as of noon Tuesday.
