Again in July, simply after Elon Musk introduced to the world he was bailing on his $44 billion purchase of Twitter, he was requested if he was merely on the lookout for a solution to renegotiate his deal for the ever-present social-media platform as a result of markets had soured.
“Do you wish to purchase at a lower cost or stroll away?” one adviser inquired. Musk’s reply was unequivocal, I’m informed: For all his whining about simply discovering all those fake accounts (aka bots), its dangerous administration, and so forth., he cherished the property, cherished its relevance, and was an addicted consumer.
He additionally thought he might make one thing out of a reasonably awful enterprise (no money move, sputtering earnings) by taking it personal and never answering every day to shareholders. However he was beginning to look fairly dumb by overpaying whereas shares of his famed EV firm, Tesla, together with all the pieces else in tech (Twitter shares included) had been collapsing.
He wished the corporate however wished to pay much less — it doesn’t matter what he was saying on his Twitter feed about seeking to name it off, sources inform me.
Granted, making an attempt to decipher what Musk actually means at any given time is commonly like nailing Jell-O to a wall.
Perhaps that’s the key to his success. Recall how he satisfied lenders and stockholders they need to minimize him slack when issues grew over his accounting practices and EV manufacturing. Nonsense, Musk mentioned: Tesla’s issues had been being overblown by evil brief sellers seeking to drive its worth down.
Solely later did he admit that for all his assaults towards the dangerous previous shorts, Tesla was certainly poised for Chapter 11 chapter only a few brief years in the past.
Musk overcame all that, in fact. Tesla grew to become a stock-market darling and the world’s foremost electric-vehicle producer. Musk is now price an estimated $220 billion.

Pulling a quick one
That doesn’t imply it at all times pays to observe Musk’s lead when you’re an investor. Sure, Tesla — a minimum of till the tech correction — was a market darling. However in 2018, Musk pulled a quick one. He mentioned he was ready to take Tesla personal at a big premium of $420 a share. The funding for the large buyout was completely “secured.”
These traders who minimize him the slack rejoiced, and shares of Tesla surged. However the celebration didn’t final lengthy. Not lengthy after, the “secured funding” turned out to be one other one in all Elon’s different information and the inventory cratered.
Ouch.
That is why it strikes me as odd that so many good investment-types seem like shopping for his newest yarn that he’s as soon as once more seeking to buy Twitter and at his initial offer of $44 billion, which is about $40 billion greater than any rational investor would supply for this canine with fleas.
Twitter shares closed Friday at $49.18, fairly near Musk’s supply of $54.20. Lots of the unique banks seem like they’re coming again to the desk to offer debt financing. Initially, Musk enticed buddies like Larry Ellison of Oracle and VC famous person Marc Andreessen to throw in some fairness and so they haven’t mentioned they’re not .
The query I nonetheless have is: Why? Musk got here again to the desk solely after Twitter sued him for reneging and the case was about to be heard by the Delaware Court docket of Chancery. And it wasn’t going nicely for him. Discovery made Musk seem like he fabricated the entire bot concern. (Shock!) In reality, he was speaking about the necessity to weed out the pretend accounts — earlier than he even bid.
Additionally, Twitter’s enterprise mannequin of no actual money move and sputtering earnings is getting worse, analysts say. Sure, Musk turned out to be the one individual on this planet wealthy and loopy sufficient to wish to repair the corporate’s enterprise whereas promising to deprogram the progressive bias of its algorithms.

You’ll be able to see why individuals like Ellison (one of many few Silicon Valley Trump supporters) and Andreessen (himself a libertarian free-market-type) initially preferred Musk proudly owning what is taken into account the worldwide city sq.. Ditto for the banks that determined to lend to Musk based mostly on the truth that his forex for the deal was his then-high-flying Tesla inventory.
However Tesla inventory is down extra than 30% since Musk first announced his bid (along with his net worth). With increased rates of interest, banks needs to be extra reticent to pony up cash for a depreciating asset that would result in a whole lot of tens of millions of {dollars} of losses after they look to unload the dangerous debt from their stability sheets.
Musk’s personal bashing of administration and bots, most of it through Twitter, no much less, shouldn’t instill confidence in Twitter’s future with those that checked out placing their very own pores and skin into the sport. It’s simply one other excuse for advertisers to chop their charges and additional squeeze the corporate’s weak money place.
Are banks locked in?
Perhaps these actually good traders will come to their senses and formally bail on Elon within the coming days. Additionally, the banks could possibly be largely locked into their financing due to the prior dedication to allow them to’t simply escape. Or perhaps Elon is spinning one other tall story to delay the court docket case (it’s now being pushed out to a minimum of the ultimate days of October amid the brand new talks) and strain Twitter to simply accept a decrease bid.
One factor I do know is that getting individuals to consider his BS is a part of how Elon obtained so wealthy.