“That is how Mavic is hijacked,” a person says in Russian, referring to the Mavic drone, utilized by each side of the Ukrainian battle for reconnaissance.
“Yep, that’s it, dropping, dropping,” an clearly pissed off Russian soldier responds within the video posted on YouTube and message boards, as he fiddles with joysticks connected to a wise telephone.
Lastly he provides up. Ukrainians have taken over the drone, and will use it to find the place of the Russians.
“Gents,” one of many Russians says, “I counsel we begin getting out of right here within the most pace mode.”
The scene, which performed out on Russian tv, is now a viral on-line video promoted by Ukrainian retailers — certainly one of some ways Kyiv pushes its story of a scrappy underdog taking down a clumsy invader.

The messaging battle
The war in Ukraine gives some revealing classes about the way forward for fight, however maybe an important one is that info is king. The harm and casualties suffered by each militaries have been devastating, however the course of the struggle is being dictated rather more by the narrative — and which aspect owns it.
From the beginning of Russia’s invasion, Ukrainian President Volodymyr Zelensky used social media to make his case for assist from NATO and the USA. Ukraine’s early success defending Kyiv helped by displaying the outcomes of Western weapons and intelligence assist. Within the months since, Ukraine’s defenders scored a string of high-profile victories by sinking the Moskva, retaking Snake Island, and destroying Russian ammo dumps and command facilities. Though not decisive on the bottom, these wins sustained enthusiasm for the struggle effort in Europe and the USA.
Russia’s army unwittingly helped Ukraine management the narrative. Moscow’s ham-handed propaganda falls flat within the face of real-time updates from Ukrainian troops within the discipline, though Russia has been gaining floor throughout Ukraine’s east and south.


Ukraine will want much more media victories to maintain the army and financial help flowing this winter when temperatures drop and excessive power costs begin to chunk. Leaders in Berlin and Ottawa already look like softening and between its management of grain shipments and gasoline provides Russia has extra arrows in its quiver than simply its boots on the bottom in Ukraine. By squeezing the world’s entry to power and meals, Vladimir Putin might persuade NATO allies to start throttling again their shipments of arms to Ukraine.
Situations alongside the entrance traces may even degrade this winter, which might result in a literal and figurative frozen battle. Putin has already said his intent to develop the Russian Military by 137,000 troopers to mount one other offensive, which is able to probably begin within the spring. Between at times Ukraine’s forces have to regain the benefit and start pushing Russian troops again in any other case they could by no means regain territory misplaced within the Donbas and southern Ukraine.
A weapons cache seize
Anticipate Ukraine’s leaders to intensify the battle of the narrative within the months forward to spur extra shipments of superior Western arms similar to MQ-1 Grey Eagle drones, AGM-88 homing missiles and longer-range missiles just like the US ATACMS

Ukrainian troops will want the attain and precision of those weapons to transcend simply disrupting Russian logistics and command and management and begin driving Moscow’s troops again towards the Russian border.
Ukraine will want high-end arms to combat Russia like NATO would, however clearly the trail to getting them doesn’t run by means of gleaming convention rooms in Brussels. As a substitute, the best way Ukraine will get the assist it wants to show stalemate into victory runs by means of Twitter and TikTok, the weapons of in the present day’s info battlefield.
Bryan Clark is a senior fellow on the Hudson Institute and director of the Hudson Heart for Protection Ideas and Know-how