When Isabelle Shee joined forces with her younger sister Kat on social media roughly two years in the past, the longtime golf influencer had a particular mantra in thoughts.
“I’ve personally all the time been a fan and a believer of going quicker alone and additional collectively, and what higher particular person to work with than together with your greatest pal and sibling,” Isabelle not too long ago advised The Put up of the “Shee Sisters,” who boast greater than 550,000 followers collectively across Instagram, TikTok, and YouTube.
Collectively, Kat and Isabelle — who earned the “Sock Girl” moniker years prior, thanks partially to her knee-high equipment — usually share pictures and movies of themselves on the course, hanging out with mates, or placing a pose of their daring and vivid fashions, among the many different playful musings featured of their posts.
“I really feel prefer it’s fairly surreal generally,” Kat mentioned of collaborating with Isabelle. “Rising up, we used to all the time spend a lot time collectively on and off the golf course, however have been all the time actually shut and we moved round so much, so, it’s actually nice to get to work collectively now.”
Each Isabelle, 27, and Kat, 24, performed collegiate golf. Isabelle at UNLV and Kat at St. John’s College and nonetheless compete in tournaments at the moment. The siblings imagine their bonafides within the sport are simply one of many elements that assist separate them in the ever-growing field of golf influencers.
“I believe we’re just a little bit completely different, or we stand out in our personal approach for a few causes,” Isabelle mentioned. “I believe there’s a sibling dynamic that individuals actually like. And once more, simply energy in numbers. I simply suppose that as a result of we’re sisters and we each golf, it’s simply completely different and I believe that’s one motive why we stand out.
“A second motive, I believe is as a result of we do come from a aggressive golf background. Typically golf influencers, they don’t have precise aggressive expertise, however as a result of we did have that — we performed aggressive golf for about 10 years, went to D1 collegiate golf faculties, and performed some mini tour occasions after,” she continued.
For Isabelle and Kat, who are behind the sustainable sock line, Inside Story, the final word aim is to “create a model greater than” themselves.
“In a approach, we’re content material creators, however not within the conventional sense you’ll suppose,” Isabelle defined. “Social media, by way of model partnerships, it’s not our foremost supply of revenue. However actually, our foremost motive for rising a following and a platform is de facto to market our personal merchandise and create a model greater than ourselves.”
Actually, the Shee sisters are hopeful to increase their horizons additional within the type sector.
“We undoubtedly need to create our personal clothes line within the close to future, one thing we’re engaged on proper now,” Kat mentioned.
“Each time we’ve gotten garments, to be sincere, we’ve hemmed them, or we’ll glue issues on it, we’ll simply actually make it our personal and we’re just a little bit extra flashy and we like sparkly issues and pink, and all one shade,” Isabelle added.
Past trend, the Shee sisters are persevering with to make an impression within the content material creation area, lauding the sense of solidarity inside the influencer group.
“Though I really feel like golf is fairly particular person, being within the content material creating area, persons are all the time very supportive and so they’re keen to collaborate and it’s simply actually enjoyable being in the identical area as different people who have the identical objectives and so they’re very relatable to you,” Kat mentioned.
As for Isabelle, she believes the presence of content material creators will solely additional golf’s attain.
“Truthfully, the extra golf influencers and content material creators that come out, the extra the game grows total,” she mentioned.
