Transfer over, Kylie Jenner. Applebee’s has entered the lip gloss sport.
The nationwide restaurant chain and make-up firm Winky Lux have flocked collectively to create Saucy Gloss — 4 wearable shades that allegedly style just like the restaurant’s wing sauces.
Courageous patrons can select between the creamy coral “Get Me Sizzling Buffalo,” the gold-flecked deep crimson “Candy Chile Kiss,” the golden “Be My Honey Pepper” and the smoky burgundy “Honey BBQ-T” — all retailing for $18 every.
Can’t resolve on a taste? Winky Lux sells a four-piece combo package for $65.
And as if the concept couldn’t appear extra outrageous, the collaboration additionally spawned a high-gloss dance music video directed by Hannah Lux Davis, who normally works with A-listers like Doja Cat, Demi Lovato, Ariana Grande, Katy Perry and Halsey.
Winky Lux founder Natalie Mackey instructed Quick Firm that she received a LinkedIn message from a rep for Applebee’s a 12 months in the past, asking one thing alongside the traces of, “Can you make lip glosses that style like BBQ sauce?”
The corporate shortly began experimenting with food-grade substances — like garlic oil, chamomile oil and honey — that might be utilized in lip gloss.
“The complete lab smelled like BBQ sauce,” Mackey mentioned.
Every gloss is made to resemble a real-life sauce served on rooster wings at Applebee’s, so “Be My Honey Pepper,” impressed by the chain’s Honey Pepper taste, has a shiny end, whereas “Get Me Sizzling Buffalo,” just like the eatery’s Traditional Buffalo providing, offers off a “‘pepper aroma,’” in accordance with Mackey.
Though actual sugar is usually used throughout chicken-wing sauce varieties, as a lip-gloss ingredient it made the feel too sticky— so, Mackey defined, the merchandise style “principally savory.”
“I feel [people] are going to suppose it’s both genius or tremendous bizarre,” Mackey mentioned. Social media reactions have just about mirrored that divide, with some saying it’s “so amazing” and others simply uttering, “No, no, no.”
Within the new product’s splashy promotional video, 4 single folks head to a fancy Applebee’s for a late-night date night time as they sing that their dates wish to “Style My Face.” The catchy tune was created by advert company Gray World.
“The music video options an all-single ensemble and their Instagram handles, so these on the lookout for love can ‘@ the solid’ to ask them out,” Applebee’s wrote on TikTok.
The Saucy Glosses can be found now on Winky Lux’s web site.
In June, The Submit reported on an Applebee’s date night-gone-wrong, with the lady, narrating the expertise on TikTok, claiming that her man said he wouldn’t pay for her food until she had intercourse with him.
