Enterprise is booming for Brandon Marshall.
The Put up has realized that “I’m Athlete”, the podcast community based by the previous All-Professional NFL wideout, has inked a broad cope with SiriusXM involving each content material and different elements of enterprise.
“We’re excited to staff up with SiriusXM. SiriusXM is a unprecedented firm that shares our ardour for innovation in storytelling and giving the athlete a platform,” Marshall mentioned in an announcement.
“ ‘I Am Athlete’ is the premier vacation spot for athletes to inform their very own tales, write their very own scripts, spotlight successes and in addition maintain one another accountable. The sports activities media panorama has drastically modified. Our partnership brings our distinctive content material and strategy to storytelling to followers, day by day.”
This system “I’m Athlete Tonight” will now air on weeknights on SiriusXM Mad Canine Radio, from 7-9 pm ET.
This present will likely be hosted by former NFL defensive finish Leger Douzable with rotating analysts, together with Marshall, former NFL playrers LeSean McCoy, Brandon Flowers and Adam “Pacman” Jones, former NBA participant Antoine Walker, former WNBA participant Chantel Tremitiere and author Omar Kelly.
SiriusXM will even take over advert gross sales for the favored “I’m Athlete” podcast hosted by Marsahll and Chad “Ochocinco” Johnson and the remainder of the exhibits on the community.
“ ‘I Am Athlete’ has established itself as a outstanding and in style podcast as a result of it’s the form of genuine, straight-from-the-athlete discuss that followers love and need extra of. We’re excited to staff up and construct on that,” SiriusXM sports activities boss Steve Cohen mentioned.
“Brandon and staff will produce new and unique content material that may improve our Mad Canine Sports activities Radio channel. And collectively, we look ahead to creating new expertise and content material for ‘I Am Athlete’ and SiriusXM that may enchantment to listeners in every single place.”