Quick style firm Trend Nova retains its costs reasonably priced — however its proprietor splashed out 9 figures to purchase a roughly 105,000-square-foot Los Angeles mansion.
Richard Saghian, who based the corporate in 2006 and serves as its CEO, is the successful bidder of “the One” — a Bel-Air property that’s the biggest residence within the Metropolis of Angels, The Los Angeles Times reports. The property bought far beneath its supposed $500 million asking worth, and its most up-to-date considered one of $295 million whereas listed by actual property brokers on the open market.
On Thursday, the 21-bedroom residence sold at a no-reserve auction for $126 million, or $141 million when together with the charge. On the time, the Wall Road Journal reported the consumers are native to Los Angeles who gained’t dwell there, however deliberate to make use of it as an funding.


“The One Bel-Air is a once-in-a-lifetime property that may by no means be duplicated,” Saghian, 40, instructed the Occasions in a press release. “There’s nothing else prefer it. As a lifelong Angeleno and avid collector of actual property, I acknowledged this as a uncommon alternative that additionally lets me personal a singular property that’s destined to be part of Los Angeles historical past.”
A chapter court docket choose plans to carry a listening to to evaluation the sale later this month to resolve whether or not or not it ought to proceed. Saghian is legally obliged to shut on the deal by March 21.
Saghian based Trend Nova in Vernon, Calif. — a metropolis southeast of downtown Los Angeles. It isn’t simply identified for its budget-friendly seems, but additionally for help from celebrities resembling Lil Nas X and Cardi B. Its annual gross sales now exceed $1 billion, the Occasions notes, including it might probably function a backdrop for style shoots.


Saghian owns two different SoCal properties. One, in Malibu, he purchased from Netflix CEO Ted Sarandos in 2021 for $14.7 million. The opposite, in the Hollywood Hills, he purchased for $17.5 million in 2018.
Nile Niami developed the house, however ultimately put it into Chapter 11 chapter after the One’s proprietor — a restricted legal responsibility firm named Crestlloyd — defaulted on greater than $100 million in building loans.
Different residence options embody 360-degree views of the Pacific Ocean, the Los Angeles skyline and the San Gabriel Mountains. There’s additionally a 30-car storage, no fewer than 5 swimming swimming pools and a full-service magnificence salon.