Mattel and Netflix are growing “Masters of the Universe,” a franchise created by the toymaker within the Eighties, right into a live-action movement image with manufacturing slated to start out in summer time 2022.
The mission, which was previously in growth at Sony, will likely be directed by filmmaking duo the Nee Brothers and star “West Aspect Story” actor Kyle Allen as Prince Adam, or He-Man, each firms mentioned on Friday.
The film will revolve round an orphan named Adam who discovers that he’s a prince destined to be the savior of a faraway land.
The franchise was first launched by a line of motion figures in 1982, a yr earlier than the animated sequence “He-Man and the Masters of the Universe” premiered.
US toymakers like Mattel and Hasbro have been competing for profitable contracts with Hollywood studios lately. Mattel has also struck deals with Disney for Pixar Animation Studio’s “Toy Story” and “Automobiles” franchises, in addition to “Lightyear.”
Earlier this week, Mattel mentioned it won the rights to produce dolls based on Disney royalty including Elsa and Jasmine, snatching again the license from archrival Hasbro.