YouTube CEO Susan Wojcicki defended the choice to take away its “dislike” button from posts on this week, arguing the transfer has helped to scale back bullying on the video sharing platform.
In a letter to YouTube’s on-line neighborhood, Wojcicki acknowledged the button’s removing was “controversial” amongst customers and content material creators, with some saying they used the “dislike” function to resolve which movies to observe.
However Wojcicki mentioned YouTube felt the button was an inaccurate approach to gauge high quality as a result of “folks dislike movies for a lot of causes.” Firm executives additionally decided the function was being weaponized in opposition to some creators – a observe broadly known as “evaluation bombing.”
“We additionally noticed the hate depend harming components of our ecosystem via dislike assaults as folks actively labored to drive up the variety of dislikes on a creator’s movies,” Wojcicki mentioned. “These assaults usually focused smaller creators and people simply getting began. We would like each creator to really feel they’ll specific themselves with out harassment.”
YouTube first unveiled plans to cover dislike counts on movies final November. Numerous have taken steps to handle bullying amid rising scrutiny on Capitol Hill regarding the harmful effects of social media on younger customers.
Wojcicki mentioned YouTube examined eradicating the button “throughout tens of millions of movies” to succeed in its conclusion.
“Each approach we checked out it, we didn’t see a significant distinction in viewership, no matter whether or not or not there was a public dislike depend,” Wojcicki added. “And importantly, it diminished dislike assaults.”
The modifications to YouTube’s “dislike” function drew loads of critics, together with firm co-founder Jawed Karim, who referred to it as a “silly concept” that would damage high quality management on the platform.
“The flexibility to simply and shortly determine dangerous content material is a vital function of a user-generated content material platform. Why? As a result of not all user-generated content material is nice. It will probably’t be. In truth, most of it isn’t good,” he mentioned, according to PC Mag.