A record-high 61 % of People didn’t step foot in a movie theater in any respect final yr, a brand new Gallup poll launched Friday reveals.
People watched a mean of just a bit over one film in a theater over the previous 12 months, the survey says.
It’s the primary Gallup ballot on movie-going since 2007, when 32 % stated they didn’t go to the theater — half of final yr fee.
Between 2001 and 2007, People total watched a mean 4.8 motion pictures in a theater.
Gallup famous that the COVID-19 pandemic pressured nationwide shutdowns of each film units the place movies are made and theaters the place they’re screened, significantly in 2020.
However many movie buffs by no means returned even after theaters reopened final yr.
“Attendance seems to stay depressed even with film theaters now open and vaccinations obtainable to most People, suggesting persevering with public concern about catching COVID-19 in indoor institutions like theaters,” the Gallup evaluation stated.
However the examine additionally emphasised that rising use of dwelling streaming companies lately additionally seemingly contributed to the decline in theater clients..
“Whereas the three in 5 People who didn’t go to a film previously 12 months is probably going inflated due to the pandemic, the trade is grappling with the truth that the habits People have fallen into at dwelling could also be a barrier to getting them again into theaters when the pandemic ends,” Gallup stated. “Moreover, film theaters might have fewer choices for his or her clients, given ongoing staffing challenges and the slowdown in film manufacturing.”
The survey queried 811 American adults by cell telephones and landlines from Dec. 11 to 16. It has a margin of error of plus or minus 4 share factors.
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